Recently, the OTT market has shown remarkable growth.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
As OTT platform prices continue to increase,
more users are looking at ad-supported free services.
Let’s examine the background of OTT and the rise of free services.
Where did OTT streaming start?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
more people started using these services.
After the pandemic increased time spent indoors,
streaming consumption surged.
Strengths and weaknesses of OTT platforms
The biggest advantage of OTT is the freedom to choose what you want to watch.
Each service offers unique original content.
But there are downsides as well.
Rising subscription prices and extra payments for certain content can be disappointing.
User sensitivity to pricing continues to grow.
Understanding free streaming
Free platforms allow viewing in return for read more advertisements.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Growth reasons of FAST services
FAST is a rapidly spreading trend in streaming.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
To wrap things up
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
The future of streaming looks promising.